With so many foods and so many ingredients, how do you keep track of what goes in your body? A couple of young entrepreneurs in the Tampa Bay area have an answer.
Brian De Vito got the idea as he struggled to find food that wouldn't make him sick. He suffers from Crohn's, a digestive disorder. If he eats foods with certain ingredients, he could end up in the hospital.
Brian teamed up with 22-year-old Zach Kanzler to create an app they call Wazinit.
"Because I'm always asking, 'What's in it?'" explained De Vito.
They demonstrated the app recently at Earth Origins market in St. Petersburg. They picked items from the shelves and scanned them with their smart phones. If they were safe for Brian to eat, a smiley face appeared on the screen. But if they contained an ingredient that Brian can't eat, a frown appeared.
When you download the app, you enter the list of ingredients you want to avoid. Brian, for example, has 30 different ingredients entered. You simply scan the item's bar code with your phone to get results.
If the frown comes up, you can then tap the screen to see what specific undesirable ingredient has been detected.
De Vito says their primary market to begin with is people with digestive disorders, but he says anyone trying to avoid certain food ingredients can use the app. They're currently working with food companies to compile a database of what foods contain.
Like many young entrepreneurs, De Vito and Kanzler hope to get rich, but they also believe their app can help many people who are concerned about what's in their food. They're still working on it, but the beta version is available now.
Wazinit is free and available to Android users now. De Vito says it will soon be available for iPhone. For more information, visit www.wazinit.com.
They're part of the growing community of local start-up businesses getting help from Tampa Bay WaVE, an organization helping grow successful tech ventures grow in our area. For more information, visit www.tampabaywave.org.
FOX 13 / WTVT-TV
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