Base Culture: Cashing in on Paleo craze - FOX 13 News

Base Culture: Cashing in on Paleo craze

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TAMPA (FOX 13) - Simple, natural, primal, that's the motto of Base Culture, all natural nut-based foods that taste good and are good for you.

"People that follow the Paleo diet, say it’s not a diet it’s a lifestyle. You make it work to fit your needs," offered Jordan Windschauer, the woman behind the Paleo-based bakery.

When she first started the Paleo way of life, she immediately noticed the difference. Her overall health improved, she was sleeping better and had constant energy, but she missed the sweets. So she decided to start experimenting with recipes using Paleo-approved ingredients, like almond and coconut flour. And she said the results were yummy. So, she started advertising her goodies on social media to friends and family and it grew organically from there.

Now, at just 23 years old, she has her own business, Base Culture.

"It's an honor really, it's insane. I haven't really digested it. But if I sit down and think about it, it's a huge accomplishment," Windschauer continued.

Jordan's products are in 26 stores across central Florida, with Base Culture becoming a big deal in the fitness and organic world.

"People that go there are interested in being healthy, spend time looking for products and willing to pay for food that will benefit their body," Windschauer said.

Willingness and dedication are must-haves in maintaining a healthy lifestyle. Windschauer uses that same discipline in her business and encourages other young women to follow their dreams.

"If people are interested and have a passion then anything is possible. It's not a job, it's not work, it's your life and it's worth the effort, for sure," Windschauer added.

Windschauer says he's just getting started. She is working on deals with some big name stores. Her goal is to have Base Culture on Whole Foods shelves one day soon.


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