Walmart forays into organic goods market - FOX 13 News

Walmart forays into organic goods market

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TAMPA (FOX 13) -

Carrie Sholette has her reasons for going organic.

"Because of the chemicals…the fresher the better," she said.

But she faces a problem, a rather pricy issue.

"Price is definitely a factor because I have four boys, and to feed them all organic food is very expensive," she said.

She is not alone.

"The prices are pretty high so I don't want to really buy them," said Amalie Hansen.

Walmart and Wild Oats believe they can solve that issue.

"The organic brand is becoming more popular amongst our customers," said Walmart neighborhood market store manager Frank Oliver.

Walmart said some of the new products will save customers 25 percent or more on organic goods.

The Wild Oat beans go for 88 cents, a few cents cheaper than a leading national brand.

"A lot of our customers these days are trying to eat very healthy. Some of the issues that they are running into are that they can't find good quality food at an affordable price," Oliver said.

In fact, affordable isn't always best.

"Organic foods can still be unhealthy or not the best choice to make all the time," said Tampa General Hospital bariatric dietitian Erica Govsyeyev.

Govsyeyev said the move is good, but, like always, she says moderation is key.

"Reading the labels is going to be your best key for picking the right foods for you," she said.

As for customers they're eagerly waiting to see what else pops up on these shelves.

"I think it is excellent," said Sholette.

Walmart says they will begin unveiling new products from the Wild Oat brand over the next six months. Stores will have about 100 products stocked.

Here is a list of the Tampa stores offering the Wild Oat organic brand:

  • 8220 N Dale Mabry Hwy, Tampa, FL 33614
  • 6216 Elliot Dr Tampa, Florida 33615-2650
  • Walmart Super Center 4302 W Gandy Blvd Tampa, Florida 33611
  • Super Center 6192 Gunn Hwy, Tampa, Fl 3362
  • 1601 W Kennedy Blvd, Tampa, FL 33606
  • 14941 North Dale Mabry Hwy Tampa, Florida 33618
  • 7011 W Waters Ave Tampa
  • 8885 N Florida Ave, Tampa, FL 33604
  • 2701 East Fletcher Ave. Tampa, Florida 33612
  • 19910 Bruce B Downs Blvd Tampa, FL 33647
  • 1505 N. Dale Mabry Hwy Tampa, Florida 33607
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