Graphic new ad campaign targets 'texting and driving' - FOX 13 News

Graphic new ad campaign targets 'texting and driving'

Posted: Updated:
NEW YORK (MYFOXNY) -

Nearly 80 percent of teens and young adults admit to reading text messages while driving.  It's a fatal mistake for some drivers, which is why, for the first time, the Feds are launching a nationwide multi-million dollar ad campaign to combat distracted driving.

In the ad, a beautiful day drive between three laughing friends, takes a turn for the worse when the driver takes a second to reply to a text, missing a stop sign.

About 3,328 people were killed in distracted driving crashes in 2012.  Many were caused by texting.

Ten percent of all road deaths are caused by distracted drivers.

Michael Green a spokesman for AAA says for every 2 seconds you look away from the road you double your risk of being in a car crash.

“And it's really easy to see why just doing basic math, if you're driving 60 miles per hour and you look away for 2 seconds you've gone almost the length of half a football field," Green said.

The new ad also kicks off the first ever national distracted driving crack down April 10-15, when law enforcement will be aggressively ticketing drivers who text and drive.

Betty Shaw’s daughter Liz was nearly killed in a fatal car accident on April 7th, 2012.  Liz was texting while driving, responding 'ok' to a text from her mother

Shaw says we should all learn from her family's story.

“In the seconds it took Liz to look away from the road and read my simple text it has changed our lives forever” she said.  

They made a promise together as a family to never text and drive again.

43 states and Washington DC ban text messaging for drivers of all ages.

  • Local NewsLocal NewsMore>>

  • Friday Night Live: August 29, 2014

    Friday Night Live: August 29, 2014

    Friday, August 29 2014 11:14 PM EDT2014-08-30 03:14:33 GMT

    This is Fox 5's Friday Night Live, a weekly celebration of the end of the work week. All summer long, the Fox 5 team brings you the latest in entertainment, nightlife, food, and music in our area. In this jam-packed episode: Electric Zoo Festival, Beth Shak, Richard Albrecht, Kathy Wakile, and Moses Laboy .

    This is Fox 5's Friday Night Live, a weekly celebration of the end of the work week. All summer long, the Fox 5 team brings you the latest in entertainment, nightlife, food, and music in our area. In this jam-packed episode: Electric Zoo Festival, Beth Shak, Richard Albrecht, Kathy Wakile, and Moses Laboy .


  • Cocktails with Moses Laboy

    Cocktails with Moses Laboy

    Friday, August 29 2014 10:49 PM EDT2014-08-30 02:49:46 GMT
    Mixologist Moses Laboy came to Friday Night Live to mix up some cocktails to get us started on the holiday weekend. Born and raised in Spanish Harlem, Laboy has mixed drinks at Red Rooster, Los Americanos, Le Colonial NYC, and elsewhere. He has served drinks to President Obama and President Clinton.
    Mixologist Moses Laboy came to Friday Night Live to mix up some cocktails to get us started on the holiday weekend. Born and raised in Spanish Harlem, Laboy has mixed drinks at Red Rooster, Los Americanos, Le Colonial NYC, and elsewhere. He has served drinks to President Obama and President Clinton.
  • Business is good at Coney Island

    Business is good at Coney Island

    Friday, August 29 2014 10:22 PM EDT2014-08-30 02:22:32 GMT
    From the brand-new Thunderbolt roller coaster to the world-famous boardwalk, tourists and business owners alike say Coney Island had a great ride of its own this summer. Toms Coney Island's general manager Vasilios Tourlokas says the mild summer impacted his boardwalk business in the best way possible: a 10 to 15 percent increase.
    From the brand-new Thunderbolt roller coaster to the world-famous boardwalk, tourists and business owners alike say Coney Island had a great ride of its own this summer. Toms Coney Island's general manager Vasilios Tourlokas says the mild summer impacted his boardwalk business in the best way possible: a 10 to 15 percent increase.
Powered by WorldNow

FOX 13 / WTVT-TV
3213 West Kennedy Blvd.
Tampa, Florida 33609
Main: (813) 876-1313
Newsroom: (813) 870-9630
Fax: (813) 871-3135

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices