Graphic new ad campaign targets 'texting and driving' - FOX 13 News

Graphic new ad campaign targets 'texting and driving'

Posted: Updated:
NEW YORK (MYFOXNY) -

Nearly 80 percent of teens and young adults admit to reading text messages while driving.  It's a fatal mistake for some drivers, which is why, for the first time, the Feds are launching a nationwide multi-million dollar ad campaign to combat distracted driving.

In the ad, a beautiful day drive between three laughing friends, takes a turn for the worse when the driver takes a second to reply to a text, missing a stop sign.

About 3,328 people were killed in distracted driving crashes in 2012.  Many were caused by texting.

Ten percent of all road deaths are caused by distracted drivers.

Michael Green a spokesman for AAA says for every 2 seconds you look away from the road you double your risk of being in a car crash.

“And it's really easy to see why just doing basic math, if you're driving 60 miles per hour and you look away for 2 seconds you've gone almost the length of half a football field," Green said.

The new ad also kicks off the first ever national distracted driving crack down April 10-15, when law enforcement will be aggressively ticketing drivers who text and drive.

Betty Shaw’s daughter Liz was nearly killed in a fatal car accident on April 7th, 2012.  Liz was texting while driving, responding 'ok' to a text from her mother

Shaw says we should all learn from her family's story.

“In the seconds it took Liz to look away from the road and read my simple text it has changed our lives forever” she said.  

They made a promise together as a family to never text and drive again.

43 states and Washington DC ban text messaging for drivers of all ages.

  • Local NewsLocal NewsMore>>

  • Bratton: 'not happy'

    NYPD probing raising of white flags at Brooklyn Bridge

    NYPD probing raising of white flags at Brooklyn Bridge

    Wednesday, July 23 2014 1:55 PM EDT2014-07-23 17:55:02 GMT
    The NYPD is investigating a major security breach at the Brooklyn Bridge, one of the most highly secured landmarks in New York City. Two white flags — international symbols of surrender — fluttered from poles on the stone supports that hold cables above the bridge connecting Brooklyn and Manhattan. The flags had a faint appearance of the stars and stripes. The American flags that are normally up at the bridge appeared to have been removed.
    The NYPD is investigating a major security breach at the Brooklyn Bridge, one of the most highly secured landmarks in New York City. Two white flags — international symbols of surrender — fluttered from poles on the stone supports that hold cables above the bridge connecting Brooklyn and Manhattan. The flags had a faint appearance of the stars and stripes. The American flags that are normally up at the bridge appeared to have been removed.
  • FAA extends ban on U.S. flights to Tel Aviv

    FAA extends ban on U.S. flights to Tel Aviv

    Wednesday, July 23 2014 1:17 PM EDT2014-07-23 17:17:17 GMT
    The Federal Aviation Administration has extended the ban on U.S. carriers from flying to Tel Aviv for another 24 hours. Word came from the FAA at about 12:40 pm. on Wednesday, 24 hours after it issued its initial ban to Israel and following a rocket launch from Gaza that landed near the Ben Gurion airport.
    The Federal Aviation Administration has extended the ban on U.S. carriers from flying to Tel Aviv for another 24 hours. Word came from the FAA at about 12:40 pm. on Wednesday, 24 hours after it issued its initial ban to Israel and following a rocket launch from Gaza that landed near the Ben Gurion airport.
  • NBA's Felton pleads guilty in gun case

    NBA's Felton pleads guilty in gun case

    Wednesday, July 23 2014 12:15 PM EDT2014-07-23 16:15:05 GMT
    Former NY Knicks point guard Raymond Felton pleaded guilty Wednesday in a Manhattan gun case, taking a plea deal that involved admitting a felony but spares him jail. Last winter, after Felton's law student wife filed for divorce, her attorney brought a loaded semi-automatic handgun to a police precinct and said it was Felton's and she wanted it out of the house, authorities said.  Felton's attorney said he never threatened anyone with the gun.
    Former NY Knicks point guard Raymond Felton pleaded guilty Wednesday in a Manhattan gun case, taking a plea deal that involved admitting a felony but spares him jail. Last winter, after Felton's law student wife filed for divorce, her attorney brought a loaded semi-automatic handgun to a police precinct and said it was Felton's and she wanted it out of the house, authorities said. Felton's attorney said he never threatened anyone with the gun.
Powered by WorldNow

FOX 13 / WTVT-TV
3213 West Kennedy Blvd.
Tampa, Florida 33609
Main: (813) 876-1313
Newsroom: (813) 870-9630
Fax: (813) 871-3135

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices