Tourism is the bread and butter of Pinellas County, but numbers are down this year.
You can thank the weather for that.
Snowbirds start flocking to Florida for spring break in March and April. Families start booking trips several months in advance.
But these record-low temperatures have caused thousands of flight cancellations – forcing many to reschedule their vacation.
"I think the weather up north and the turmoil that folks have had has really been an impediment to their thinking about travel," said Keith Overton, who is the president and COO at TradeWinds Resort in St. Petersburg. "I think books are down a little hit as a result. I think it'll still come together because March is always a really good month for us. I think it's going to be more last minute."
Last year, nearly a million visitors came to Florida,
which was an all-time high. Visitors to Florida this year are likely well below the pace for that mark.
FOX 13 / WTVT-TV
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