It's the game within the game, creating memorable moments in about a minute or less.
For some, the Super Bowl ads are almost as important as the game itself.
"Of course, women, we'll have our wine and we'll watch the commercials," said Donna Gaydosh.
But have you ever thought about how much goes into each one? They can take upwards of a year of planning, and can cost a couple million to produce. In fact, spending has skyrocketed over the last decade.
"It is huge for ad agencies," said Christine Turner, principal at Chappell Roberts, an agency in Ybor City.
Turner is keeping a close eye on this year's spots. She says they need to stir up an emotional connection with the viewer.
"Whether that's sentimental, funny, cool, you'll really see those three," Turner said. "What's going to make you feel in a way for Budweiser that you might not feel for Miller Light," she said.
Speaking of Budweiser, the company's "Puppy Love" commercial is already tugging at heartstrings.
And Florida's own Tim Tebow is getting some laughs in a T-Mobile ad.
You can already see several of them online before Sunday's game.
"You're really taking advantage of the ability to generate more conversation, more engagement with your brand outside of 30 seconds in a game," Turner said. "Super Bowl commercials are huge, but part of the overall package."
A package advertisers hope you're talking about, come Monday morning.
FOX 13 / WTVT-TV
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