It's tough eating enough fruits and veggies every day. But Squeeze Juiceworks is among a handful of growing businesses that are trying to help -- one bottle at a time.
"We use organic fruits and vegetables. There are four to six pounds in each pint of juice and we source it locally when possible," explained Amy Losoya, Squeeze's co-founder.
"How many people get that in a day?" asked Kelly Lesum, the other co-founder.
When Lesum was diagnosed with an auto-immune disease, she tried juicing.
"This particular style of juicing -- cold press -- is unlike anything I've ever tasted before. I got so excited about it that I formed a food co-op," she said.
A few years later, it's a booming business, especially this time of year.
"I think it's a New Year's resolution and people want to stick with it," observed Losoya.
A cold-press juicer is different than most home juicers. As the name implies, it's never heated.
"It's pressed to two tons of force. That opens up the cellulose fibrous wall and releases all the nutrients that are normally kept from us," Lesum explained.
"The fiber that's all left over from the juicing process, we put into five-gallon buckets and it's picked up daily by local gardens for composting," Losoya added.
The juice bar also recycles cardboard and encourages customers to bring back glass bottles.
"People want to feel a part of something good that's happening," Lesum offered. "They want to feel like they're being responsible with their purchases and they're being responsible to themselves."
Squeeze Juiceworks plans to expand to Clearwater and Tampa eventually.
MORE INFO: http://www.squeezejuiceworks.com/
FOX 13 / WTVT-TV
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