Alisha Hessler wants to make an example of Gabriel Urena.
"I think it will teach him a lesson. I think he'll think twice about doing it again."
She says he beat her up over the weekend.
She told Tampa Police she was going clubbing with two friends, and they brought him along.
She'd never met him. At the end of the night, she says he tried groping her.
When she refused, she claimed he pressed on, so she struck him to get him to stop.
"I did hit him first and then all of a sudden that's when he started beating me repeatedly, punching me," Hessler said.
She says Urena gave her a concussion and broke her nose.
Hessler called the cops but later decided to take the law into her own hands, she contacted him on Facebook and gave him an ultimatum. Either hold up the sign for 8 hours at a busy intersection, or she's pressing charges.
Off-camera Urena admits he was wrong, and he's sorry.
The night of the incident a posting on his Facebook page read "Last night was a wakeup-call I seriously need change." Today it says, "I've quit drinking and doing anything negative..its time for change."
"I didn't want him to be locked up for a year. I honestly dont think that would teach him anything," said Hessler.
While it appears this stunt has gotten the point across, Mindy Murphy with the The Spring of Tampa Bay says it may actually send the wrong message. Her organization helps prevent domestic violence and protects victims.
"Wearing a dunce cap and holding a sign on the side of a road really triviliazes a serious issue," Murphy said.
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