Different beer marketed to different races? - FOX 13 News

Different beer marketed to different races?

Posted: Updated:
NEW YORK (MYFOXNY) -

The beer you buy in a predominantly black neighborhood in Harlem is a lot different from what you find in other communities. It's bigger, the alcohol content is greater, and so is the danger. Is it racial stereotyping or just smart marketing?

The shelves of the store are full of King Cobra, Olde English 800, Colt 45, and Steel Reserve -- beer so strong it's called malt liquor. The ads for these brands are just as tough as the names. They get celebrity endorsements from gangsta rappers like Snoop Dogg.

It's a world away from Coors Light, which features country music star Jason Aldean, or the Corona Extra image of beautiful women on a beach.

The ads aren't the only difference. The malt liquor containers are bigger: a 40-ounce bottle versus a standard 12-ounce bottle.

Some black leaders and clergy, including Rev. Michael Faulkner, have denounced malt liquor as reinforcing negative stereotypes and aggravating substance abuse issues.

A new medical study found that malt liquor drinkers represented 50 percent of the beer drinkers who visited a Baltimore emergency room. More alcohol opens the door to more problems, according to Dr. Ruben Olmedo.

Malt liquor is legal. Manufacturers urge consumers to drink responsibly.

Rev. Faulkner said that ultimately individuals are responsible for their own actions, but when the community is saturated, the deck is stacked against them.

  • Manhattan NewsManhattan NewsMore>>

  • Robert De Niro says Tribeca Film Festival is his passion

    Robert De Niro says Tribeca Film Festival is his passion

    Wednesday, April 16 2014 8:01 AM EDT2014-04-16 12:01:20 GMT
    Robert De Niro is a family man, a filmmaker, an entrepreneur and one of my favorite actors of all time. He's also a co-founder of the Tribeca Film Festival, which has more to see than ever before. De Niro wears just as many hats on screen as he does in real life. The father of six starred in six films last year, owns four restaurants and a hotel, and still finds time each spring for the Tribeca Film Festival, Lower Manhattan's annual cinematic showcase.
    Robert De Niro is a family man, a filmmaker, an entrepreneur and one of my favorite actors of all time. He's also a co-founder of the Tribeca Film Festival, which has more to see than ever before. De Niro wears just as many hats on screen as he does in real life. The father of six starred in six films last year, owns four restaurants and a hotel, and still finds time each spring for the Tribeca Film Festival, Lower Manhattan's annual cinematic showcase.
  • NYC exploring ways to curb taxi speeds

    NYC exploring ways to curb taxi speeds

    Wednesday, April 16 2014 7:14 AM EDT2014-04-16 11:14:53 GMT
    New York City is exploring ways to curb the speed of taxis. The Taxi and Limousine Commission this week issued a request for information on "anti speeding vehicle technologies."  The measures include devices that can intervene when drivers exceed posted speeds and "advisory systems" that can sound alarms when reckless driving is detected.
    New York City is exploring ways to curb the speed of taxis. The Taxi and Limousine Commission this week issued a request for information on "anti speeding vehicle technologies."  The measures include devices that can intervene when drivers exceed posted speeds and "advisory systems" that can sound alarms when reckless driving is detected.
  • Temperature drops; snow moves in

    Temperature drops; snow moves in

    Wednesday, April 16 2014 6:15 AM EDT2014-04-16 10:15:30 GMT
    Fox 5 photoFox 5 photo
    Temperatures are below average for the remainder of the week. The mild weather made an exit in the Tristate region and snow moved in late Tuesday into Wednesday. Scattered showers, heavier rain, thunderstorms, and strong winds made a return. 
    Temperatures are below average for the remainder of the week. The mild weather made an exit in the Tristate region and snow moved in late Tuesday into Wednesday. Scattered showers, heavier rain, thunderstorms, and strong winds made a return. 
Powered by WorldNow

FOX 13 / WTVT-TV
3213 West Kennedy Blvd.
Tampa, Florida 33609
Main: (813) 876-1313
Newsroom: (813) 870-9630
Fax: (813) 871-3135

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices