She's fierce and fearless, a heroine who can take care of herself. It's safe to say Katniss Everdeen is a box office bullseye, and now, her signature bow is "catching fire," too.
"The braveness and power of how she ran and shot the bow...it's just amazing that a woman can pull that bow back and hit a bullseye," said Adriana Alvarez of Brandon.
Since the Hunger Games hit theaters, Tampa's Arrowhead Archery has seen more than double the women through their doors.
"The female demographic is growing tremendously. So, for lack of a better term, it really just poured fire on it," Arrowhead owner Jonathan Swindle said Tuesday.
For some, what started as a curiosity of Katniss's craft, is now turning into a passion.
"The adrenaline, when you pull the bow, when you get a bullseye or something, it's so amazing," Alvarez said.
But hitting the target with Katniss's ease isn't easy.
"There's a lot of people who think they can just walk in here, pick a bow up and start shooting. That's not the case," Swindle said.
While skill sets may vary, most can agree, the Hunger Games is shaking up the sport for the better.
"There's a lot of women shooters out there now that are really kicking butt and taking names," Swindle said.
Arrowhead Archery is now offering classes for those interested in taking up the sport.
FOX 13 / WTVT-TV
Didn't find what you were looking for?