St. Petersburg's Dali Museum will exhibit the works of pop artist Andy Warhol for months in early 2014.
Thursday's announcement was quickly picked up by media outlets from coast-to-coast, thanks in part to messaging by Visit St. Pete-Clearwater, Pinellas County's tourism arm.
"We're already tweeting about it and we've got it up on all our social media platforms," tourism director D.T. Minich told FOX 13 News. " We're going to leverage it in the fact that this is a one-time show, it's not going to be shown anywhere else in the world, so if you want to experience this exhibit, you need to come to St. Pete between January and April."
The Andy Warhol Museum in Pittsburgh, PA is loaning the Dali more than 100 works of art in a variety of media.
"Paintings, drawings, photographs, videos, sculptures and film," Dali executive director Hank Hine said, calling the exhibit a big deal for the local attraction. "This is the first exhibition at the Dali of a major 20th century artist, in addition to Dali," Hine explained.
Salvador Dali is one of the world's most famous surrealists, while Warhol is one of the most famous pop artists. Both were well-known celebrities and in the 1960s, both lived in New York City and became friends.
Hine predicted the Warhol exhibit will boost Dali attendance by about 10,000 visits per month. January through April is the height of the tourism season, when Dali attendance already ranges from 30,000 to 40,000 visitors per month. Hine thinks Warhol may produce repeat customers.
"I think it may take an entirely new artist to bring people who have visited recently back," he said.
LINK: The Dali Museum
FOX 13 / WTVT-TV
Didn't find what you were looking for?