In the eyes of their fans, pop icons like Miley Cyrus and Kanye West are making it cool – celebrating it in their songs and talking openly about using it.
But to experts, the so-called "Molly," a derivative of Ecstasy, is a dangerous drug. Its use is spreading, in part, because Hollywood luminaries seem to be giving Molly their stamp of approval.
"If a famous person out there is saying how much it makes them feel alive," Stephanie Pradere told FOX 13, "they're more likely to go out there and try it."
Law enforcement says more and teens and 20-somethings are trying Molly out.
Eighteen-year-old Joseph Desalle of Clearwater was just arrested in Clearwater after selling Molly to undercover investigators. The found the equivalent of hundreds of pills.
They also found guns.
Users feel a sense of euphoria, but it comes at a cost.
Your heart rate and blood pressure increases. Your core temperature spikes, which causes severe dehydration.
In larger does, the drug, also known as MDMA, can cook your body from the inside out.
FOX 13 / WTVT-TV
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