Shop at Publix, and chances are you know all about them -- the BOGOs, also known as "Buy One Get Ones."
They've been a Publix staple for years.
"Oh yeah. Every penny counts," says shopper Tressa Bailey.
But now their closest competitor, Walmart, wants in on the action. So, the retail giant is promising to match those BOGO deals. In some cases, they're doing it at a lower price.
"We have three kids. So any money we can save is definitely a good thing," shopper Robyn McClain says.
FOX 13 Consumer Reporter Chris Chmura agrees.
"It's about time! I'm very happy about it. It's interesting. It seems like it's been the one hole in Walmart's policy," Chmura said.
There's no doubt, Walmart is going after Publix and for good reason: Publix is Florida's top grocery chain, with 43 percent of customers. Walmart comes in second with 27 percent, and it's growing every year.
"Buy one get one free deals are here to stay and they work. They get people in the store. Maybe someone in Bentonville, Walmart's headquarters, finally figured out, oh yea, they work," Chmura said.
"I do think that it's good," says Truecouponing.com founder Katie Kiefer.
Kiefer says sure -- matching BOGOs will lure bargain hunters to Walmart, but not forever. She says Publix's coupon policy and customer service will keep saavy and loyal shoppers coming back.
"I think it's an opportunity for consumers to get a new edge on things. Walmart is definitely coming out and throwing all of the punches," Kiefer says.
It's competition many hope will drive down prices and keep the grocery giants fighting for every dollar.
"Even 10 cents is a big difference at the end of the year," says shopper Tressa Bailey.
Publix spokesperson Brian West released this statement: "We will continue to offer quality products at a competitive price and differentiate ourselves by delivering premier customer service. Our customers know that Walmart doesn't always have the lowest price."
FOX 13 / WTVT-TV
Didn't find what you were looking for?