The gamification of everyday life - FOX 13 News

The gamification of everyday life

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TAMPA (FOX 13) -

Gaming is on the move -- from consoles to tablets and from young gamers to adults.

"Well I don't consider myself a gamer but everyone else does," laughed Susan Bone, a 50-year-old who loves the game Candy Crush.  "It's Satan reincarnated in the form of a game."

Susan spends hours on end playing the game, and she's not alone.  Forty percent of gamers are women and the average age of today's gamer is 34, according to the Florida Trade Commission.  So why do so many adults have a sweet tooth for gaming?

"You can't stop. It's so hard to explain. Everybody calls it the crack game. It's so addicting," Susan exclaimed.

So much so, Susan racked up a $170 bill on buying so-called boosters.

"I actually had to call AT&T and tell them to block it so that I couldn't do it anymore.  I mean, I needed an intervention.  I needed a Candy Crush intervention," explained Susan.

Michael Spampinato has also flocked to gaming. The 26-year-old loves Angry Birds.

"It helps us get away from our daily rut, just helps you escape."

Michael added that gaming has changed since he was a kid.

"I think a lot of people that would play games in the 80s and 90s would be your typical nerd kids and the kids who never got out," he said. "But now, it's everybody. It's everybody from your kids to your mom to your grandmother.  Everyone's playing games."

M2 Research indicates that gamification will explode from a $242-million industry to $2.8-billion in 2016.

That means games are everywhere, from the dinner spinner on the All Recipes App to learning tools like Luminosity.  All targeted towards adults.

"They're missing that competition and that fun that's really gone from the everyday," said Greg Leonardo, Webinology CEO.

His company is even creating games to reward employees of companies, meaning games are no longer just for kids, like his son. Gamification is all grown up.

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