With Halloween still over a month away, we went on a hunt to see how shoppers are reacting to early ads from both Walmart and K-Mart, pushing early layaway. You might be surprised at how some reacted to the even earlier 'Christmas creep.'
"I've already done all of my Christmas shopping. I'm done! Everything is even wrapped. It's in my closet," said Yvonne Martinez.
Ads are now airing for layaway at Wal-Mart for K-Mart are out, but Martinez didn't need to be told.
"Oh, I've already done that. I did that like two months ago," she continued. "I did my layaway two months ago."
Is it ever too early to start laying away?
"Not when you're a single parent!," said shopper Melanie Williamson. "Every bit of my paycheck is metered out. It's awesome, it's a pleasure to have it so far in advance."
Ashley Rosencrans works in the Halloween department. We asked her if it's too early to talk about Christmas.
"No, we already have some Christmas presents," said Rosencrans. "We like layaway, it helps us, especially with two kids."
Not everyone is ready for the holiday season, though.
"It irritates me! It's annoying," exclaimed Esther Dill, who runs Urban Body on South Howard Avenue. "I'm not ready to think about Christmas yet."
"I think for many consumers it's a turn-off," offered Erika Matulich, a professor of marketing at the University of Tampa.
"They're a little bit wary about the fact that we still haven't seen all of Halloween yet, let alone Thanksgiving. Not quite ready for Christmas. We live in a rushed society, where it's maybe too much too soon. But, for that certain segment that really wants to plan ahead, this is a valuable time. Some of the plusses are that people do get to plan ahead, if you do like to use those layaway programs. In tougher economic times, people like to spread out payments for things and really think ahead about how they're going to set their budgets, so this helps them out."
FOX 13 / WTVT-TV
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