It would come as no surprise that online retailers like Amazon track user data and shopping habits. It helps them market to an individual's interests.
But a report by the New York Times reveals that more and more brick and mortar stores are tracking you as well – on your smartphones.
Retailers like Nordstrom, Family Dollar and Cabela's follow customers' movements at some locations by tracking Wi-Fi signals, even if they aren't connected to it, the Times reported.
While most people don't seem to mind online retailers tracking data, some have felt uncomfortable with physical stores doing the same thing, especially in the aftermath of the NSA scandal.
Some of the information being tracked by retailers includes a shopper's sex, how long they spend in a certain section, and if they are returning customers. The technology can pick up a customer's Wi-Fi signal within a 10-foot radius, according to the report.
Nordstrom displayed signs in their stores informing customers of the surveillance, and many expressed concern.
The store stopped the practice in May.
The tracking isn't limited to smartphones, either.
Some stores also use advanced video surveillance technology to observe what parts of a store has the most customers, analyzing what they look at and even facial expressions to determine moods.
LINK: Read the full report - http://www.nytimes.com/2013/07/15/business/attention-shopper-stores-are-tracking-your-cell.html?ref=technology
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