Report: Parents will spend more on back-to-school stuff - FOX 13 News

Report: Parents will spend more on back-to-school stuff

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TAMPA (FOX 13) -

Retailers are getting some good news in a new report on back-to-school shopping.

It's estimated that sales will rise as parents shop to prepare their children for the new school year.

ShopperTrak, the world's largest analyzer of retail foot traffic, estimates that national retail sales will rise 4.3 percent from last year, and retail foot traffic will rise 0.6 percent.

Back-to-school sales have been increasing over the past few years. According to a press release from ShopperTrak, back-to-school sales increased 5.9 percent in 2012 and 4.5 percent in 2011.

"Back-to-school shopping is the first major 'shopping season' of the calendar year and has the potential to set the tone for the holidays," Bill Martin, ShopperTrak founder, said in a statement.

The expected increase reflects increasing confidence in the recovering economy. Unemployment is lower this year than it was last year at this time, and ShopperTrak says this means parents will be more willing to "shop around" at retail stores rather than going to stores with value prices.

"On the whole, more people feel better about their financial situation than they did last year in August," Martin said. "Parents are ready to spend on their children's school necessities."

With consumers doing more browsing this year, Martin said, retailers need to make sure they market their products effectively to increase sales.

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