Visit St. Pete-Clearwater has something for tourists that might also appeal to locals: A "Craft Beer Trail" map.
It shows the locations and has other information on nearly a dozen micro-breweries in Pinellas County.
The northern-most producer is Saint Somewhere Brewing Company in Tarpon Springs, while the southern-most is the Undertow Beach Bar in St. Pete Beach.
A close tie on the southern frontier is Cycle Brewing in Gulfport, where brewmaster Doug Dozark displays several awards for great tasting beer.
"We have a lot of freedom to experiment, to try new things, to tweak recipes because so much of our product is sold on premise," Dozark told FOX 13 News.
He said construction is underway on a second location in downtown St. Petersburg, and acknowledged he will have two downtown competitors opening in the near future.
Dozark thinks the market can support everyone.
"You're just seeing a new market emerge where these flavors haven't been around before and people are just starting to experience them," he said.
Taste is what won over Frank Grauer, who sipped on a micro-brew inside the R Bar in Treasure Island.
"I spent a lot of time in Germany so I like beer with a good flavor," Grauer said. "I never really drank much regular beer because I was so disappointed after having German beer."
R Bar owner Bob Hughes recently ordered in new shirts and hats bearing the logo "R Bar Brew House."
Hughes said business is up 30 percent since his chef's craft beer started flowing.
"We're going to brand after it, probably expand in the future," he said.
Visit St. Pete-Clearwater is using craft beer to promote summer tourism, which is largely fueled by Florida residents. The interactive Craft Beer Trail map is at http://www.visitstpeteclearwater.com/articles/st-peteclearwater-craft-beer-trail.
FOX 13 / WTVT-TV
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