Most companies are closely tied with a logo, which usually communicates a piece of information about the organization.
It can sometimes impact how customers feel about the company. That's why they sometimes spend plenty of time and money when it's time to make a change.
The Florida Department of Health recently decided to change its logo and FOX 13 wanted to know how much it would cost taxpayers.
Press Secretary Molly Koon Kellogg provided this email response:
Hi Doug, Wanted to let you know that there is not a budget attached to the new Department of Health logo. It will be integrated into printed and promotional materials as supplies are depleted and necessary signage will be updated over time as budget allows. There is not and will not be a mass change-over of materials using the logo but one that will ensure that costs associated with the change are kept to a minimum and use existing resources. Hope this answers your questions. Thanks, Molly
That response did not answer the question, so FOX 13 asked for the best estimate citing Chapter 119 of the Florida Statutes regarding the release of public records.
We were then sent a letter requesting payment of $19,502.57 as a special service charge before processing the request.
Is it worth paying more than $19,000 dollars for the simple answer to the question? How much did it cost Florida taxpayers to switch the logo at the Department of Health?
Let us know what you think: text "WORTH" or "WASTE" to 94465. You'll get a text message confirming your vote; message and data rates may apply.
FOX 13 / WTVT-TV
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