Is wife's 'billboard revenge' a marketing ploy?

Could the billboard display of a message by a scorned woman be a ploy by a marketing company? That's the question WGHP in North Carolina is asking, according to a story posted on myfox8.com.

The message posted on the billboard on Wednesday read:

"Michael,
GPS Tracker - $250, Nikon camera with zoom lens - $1600, Catching my husband and buying this billboard with our investment account - Priceless. Tell Jessica you're moving in!"
- Jennifer

Then, a new message appeared Thursday afternoon referencing a local restaurant that read:

Jessica -
Meet me at Yodaddy's at 7 p.m. for some wine therapy.
- Jennifer

According to the report, the station contacted Yodaddy's general manager who said he did not know who purchased the new billboard. The station then contacted the restaurant's owner, Kotis Developments, and determined that Kotis also owns the billboard.

The station says the CEO of Kotis could not be reached for comment.