Does Facebook know us better than some of our own friends?
Google certainly has its shares of secrets potentially collected from its users. Google's street view mapping service is costing the company $7 million in a settlement. It's being paid to Florida and three dozen other states after the company recorded private info from home Wi-Fi systems.
"If they happened to be driving by when you were doing family pictures, they've got those," said Jeremy Nelson of FCS, Inc. "If you were doing your bank statements, they've got that too."
Their intention was to record Wi-Fi hotspots.
"What they didn't anticipate is that a lot of people have unsecured Wi-Fi hotspots so they inadvertently, so they say, picked up information that was being transmitting across wireless unsecured data," Nelson said.
That's not the only seemingly private info made public. Info on Facebook pages could reveal very personal things, such as your IQ, religion, politics, sexual orientation, age, gender, race and more. It's all determined from a computer program that can analyze your likes.
"If you did an extrapolation of all the things they like, then sure, but it would be hard to just take one or two of those things. You'd definitely need to get a lot of data," said Graham Ross.
Researchers made the formula from 60,000 users. Those who liked the godfather tend to have a higher IQ. Males who liked Glee were often gay. If they liked Foot Locker, they were often straight. Like Jennifer Lopez? You tend to have a lot of friends. Like Iron Maiden? You may only have just a few.
It's a computer database with perspective similar to a human user.
"You can tell what kind of crowd they are in, and who their friends are, what kinds of person they are just by what they like," said Lisa Kauffman.
Expect marketers to "like" knowing the info.
"I think some of things of these things we just have to realize is just going to be the cost of these social media services, but there are certainly ways you can bypass having your personal information out there," said Robin Vosler of Adonai PR.
FOX 13 / WTVT-TV
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