New Campaign Uses 'Philly Attitude' To Encourage Safety - FOX 13 News

New Campaign Uses 'Philly Attitude' To Encourage Safety

Posted: Updated:
PHILADELPHIA -

The city of Philadelphia wants to remind drivers, cyclists and pedestrians that a stop sign doesn't mean "sorta stop" in a new campaign to keep safe when moving throughout the city while taking advantage of some "Philly attitude."

The new campaign, "Drive Right, Ride Right, Walk Right," was unveiled Thursday by Mayor Michael Nutter.

The city says the campaign will feature messages on bus shelters, buses and subway cars reminding commuters to play it safe. Messages include "It's called a sidewalk, not a sideride," "Objects in mirror only appear when looked at," and "The sign doesn't say: sorta stop."

The $125,000 campaign is funded by the Pennsylvania Department of Transportation.

"While traffic fatalities are near historic lows and accidents involving cyclists have been halved in the last decade, still every four hours a pedestrian in Philadelphia exceeds $1 billion a year," Mayor Nutter said in a statement.

The economic cost of tragedies are incalculable. This campaign has some Philly attitude that I hope will engage everyone who see an ad."

Advertisements are scheduled to run through the spring and will appear on at least 65 buses, 50 bus shelters, and dozens of Broad Street Line and Market Frankford Line subways, the city said.

  • Local NewsMore>>

  • Suspect Arrested In Upper Merion Burglary, Home Invasion

    Suspect Arrested In Upper Merion Burglary, Home Invasion

    Wednesday, July 23 2014 1:05 AM EDT2014-07-23 05:05:55 GMT
    SkyFOX was over the scene in Upper Merion just after 8 a.m. on Tuesday morning where police say what started as a burglary turned into a home invasion.
    SkyFOX was over the scene in Upper Merion just after 8 a.m. on Tuesday morning where police say what started as a burglary turned into a home invasion.
  • 'Tuesday's Children' Remembers Family Members Lost To Terrorism

    'Tuesday's Children' Remembers Family Members Lost To Terrorism

    Wednesday, July 23 2014 12:35 AM EDT2014-07-23 04:35:22 GMT
    These children all share a common bond. They've all lost someone they love - because of terrorism.
    These children all share a common bond. They've all lost someone they love - because of terrorism.
  • Shoppers Get Sneak Peak Of New Target Store In King Of Prussia

    Shoppers Get Sneak Peak Of New Target Store In King Of Prussia

    Tuesday, July 22 2014 10:58 PM EDT2014-07-23 02:58:18 GMT
    Shoppers got a sneak peak of the mega Target store located by the King of Prussia mall on Tuesday.
    Shoppers got a sneak peak of the mega Target store located by the King of Prussia mall on Tuesday.
Powered by WorldNow

FOX 13 / WTVT-TV
3213 West Kennedy Blvd.
Tampa, Florida 33609
Main: (813) 876-1313
Newsroom: (813) 870-9630
Fax: (813) 871-3135

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices