New Campaign Uses 'Philly Attitude' To Encourage Safety - FOX 13 News

New Campaign Uses 'Philly Attitude' To Encourage Safety

Posted: Updated:
PHILADELPHIA -

The city of Philadelphia wants to remind drivers, cyclists and pedestrians that a stop sign doesn't mean "sorta stop" in a new campaign to keep safe when moving throughout the city while taking advantage of some "Philly attitude."

The new campaign, "Drive Right, Ride Right, Walk Right," was unveiled Thursday by Mayor Michael Nutter.

The city says the campaign will feature messages on bus shelters, buses and subway cars reminding commuters to play it safe. Messages include "It's called a sidewalk, not a sideride," "Objects in mirror only appear when looked at," and "The sign doesn't say: sorta stop."

The $125,000 campaign is funded by the Pennsylvania Department of Transportation.

"While traffic fatalities are near historic lows and accidents involving cyclists have been halved in the last decade, still every four hours a pedestrian in Philadelphia exceeds $1 billion a year," Mayor Nutter said in a statement.

The economic cost of tragedies are incalculable. This campaign has some Philly attitude that I hope will engage everyone who see an ad."

Advertisements are scheduled to run through the spring and will appear on at least 65 buses, 50 bus shelters, and dozens of Broad Street Line and Market Frankford Line subways, the city said.

  • Local NewsMore>>

  • Police: Man Left Child In Car While Gambling In Del.

    Police: Man Left Child In Car While Gambling In Del.

    Delaware State Police have arrested a Maryland man for leaving his child unattended in a car while he was gambling in a casino.
    Delaware State Police have arrested a Maryland man for leaving his child unattended in a car while he was gambling in a casino.
  • New Jersey OKs Trump Plaza shutdown Sept. 16

    New Jersey OKs Trump Plaza shutdown Sept. 16

    New Jersey casino regulators have given final approval to Trump Plaza's plan to shut down in two weeks.
    New Jersey casino regulators have given final approval to Trump Plaza's plan to shut down in two weeks.
  • Friends work to 'save' Pennsylvania bucket bear

    Friends work to 'save' Pennsylvania bucket bear

    A group of friends has tracked down and helped to save a western Pennsylvania bear that got its head stuck in a bucket-like contraption.
    A group of friends has tracked down and helped to save a western Pennsylvania bear that got its head stuck in a bucket-like contraption.
Powered by WorldNow

FOX 13 / WTVT-TV
3213 West Kennedy Blvd.
Tampa, Florida 33609
Main: (813) 876-1313
Newsroom: (813) 870-9630
Fax: (813) 871-3135

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices