The blackout during Super Bowl 47 lasted about 35 minutes and did wonders or advertisers.
Digital marketing done by many companies during the blackout was "fantastic," said tech expert Shelly Palmer.
"There was an awful lot of Twitter in velocity in mass… The Super Bowl ads that were available in preview saw a 600 percent increase in recall. So when people say you skip ads but here you have ads becoming content. Then you had Twitter to the mix and you have people talking about the Brand Bowl, it's pretty impressive."
Tuesday, May 21 2013 11:28 AM EDT2013-05-21 15:28:08 GMT
The new book, 'Stiletto Network: Inside The Women's Power Circles That Are Changing the Face of Business,' is shining light on how women cooperate in the workplace.
The new book, 'Stiletto Network: Inside The Women's Power Circles That Are Changing the Face of Business,' is shining light on how women cooperate in the workplace.
Tuesday, May 21 2013 10:45 AM EDT2013-05-21 14:45:07 GMT
A massive tornado devastated parts of Oklahoma on Monday. It destroyed entire neighborhoods, killing dozens of people. If you would like to help those in need, you can donate to relief organizations.
A massive tornado devastated parts of Oklahoma on Monday. It destroyed entire neighborhoods, killing dozens of people. If you would like to help those in need, you can donate to relief organizations.
Tuesday, May 21 2013 10:18 AM EDT2013-05-21 14:18:33 GMT
Blogging site Tumblr has been sold to Yahoo for over $1B. Social media expert Chris Dessi and Laura Kusisto, Wall Street Journal reporter, discuss the sale during Good Day NY.
Blogging site Tumblr has been sold to Yahoo for over $1B. Social media expert Chris Dessi and Laura Kusisto, Wall Street Journal reporter, discuss the sale during Good Day NY.
Tuesday, May 21 2013 8:38 AM EDT2013-05-21 12:38:01 GMT
Country crooner Trace Adkins is the winner of All-Star Celebrity Apprentice. While he's happy to have raised money for his charity, Adkins says his mind and heart are with the victims of the Oklahoma tornado.
Country crooner Trace Adkins is the winner of All-Star Celebrity Apprentice. While he's happy to have raised money for his charity, Adkins says his mind and heart are with the victims of the tornado that ripped through Oklahoma on Monday.
Monday, May 20 2013 1:12 PM EDT2013-05-20 17:12:07 GMT
American Idol season 12 runner-up Kree Harrison gave winner Candice Glover a run for her money. But the top two finalists became good friends during weeks of competition. Harrison stopped by Monday's Good Day New York
American Idol season 12 runner-up Kree Harrison gave winner Candice Glover a run for her money. But the top two finalists became good friends during weeks of competition. We'll hear from the rising star next week.
Monday, May 20 2013 1:08 PM EDT2013-05-20 17:08:31 GMT
The sixth installment of the wildly popular 'Fast & Furious' movies hit theaters next week. Actor Tyrese Gibson shares the big screen with a star-studded cast.
The sixth installment of the wildly popular 'Fast & Furious' movies hit theaters next week. Actor Tyrese Gibson shares the big screen with a star-studded cast.
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