Are these Super Bowl ads racist? - FOX 13 News

Are these Super Bowl ads racist?

Posted: Updated:
TAMPA (FOX 13) -

The Super Bowl hasn't even been played yet, and there's already controversy surrounding some of the commercials.

There's one from Volkswagen that some say is racist because it uses a stereotypical Jamaican accent and uses culture as a punch line. But it's not the only one under fire.

Many companies have started releasing their Super Bowl ads early to try and gain momentum and create buzz. It usually works, but now the Volkswagen ad is being attacked and one from Coke is as well.

The Coke commercial is set in the desert. It's called, "Mirage," and it shows a bunch of people racing toward a bottle of Coke seen off in the distance. One of those people is a Middle Eastern man pulling along a camel. 

The "American-Arab Anti-Discrimination Committee" says this commercial is racist for showing an Arab-American in a stereotypical manner.

They released a statement saying, "Why are Arabs always shown as either oil rich sheiks, terrorists, or belly dancers?" 

They are demanding Coke change the commercial before it airs during the Super Bowl.

Volkswagon is a little different.  Jamaica's Minister of Tourism and Entertainment actually likes the commercial and says he doesn't understand the controversy.

He says the ad is a compliment and is actually talking with Volkswagen about co-branding.  Volkswagen says the entire point of the commercial is that driving a VW makes you happy, and they don't have any plans to change it before the big game.

Powered by WorldNow

FOX 13 / WTVT-TV
3213 West Kennedy Blvd.
Tampa, Florida 33609
Main: (813) 876-1313
Newsroom: (813) 870-9630
Fax: (813) 871-3135

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices