For some people, "Made in the USA" is the difference between buying a product and letting it sit on the shelves. A new snapshot of the American consumer shows 80 percent of all Americans are willing to pay more, better deal or not, if what they're buying is made in the USA.
It's an old idea getting new life in a big way.
"I have to buy American. I drive a Chevy. USA," said Lisa Bailey.
With a dad retired from Chrysler, buying big ticket items made in America is a family tradition to her.
"I just like it to stay at home," she said.
It's not a new idea, but "Made in the USA" is making a comeback in 2013.
Walmart announced plans to invest $50 billion over ten years in USA made merchandise.
"Made in the USA is not a new idea. In fact, today it's very difficult to come up with new ideas. Really, the name of the game is to come up with a fresh approach, something more contemporary on really retried ideas," said Lisa Brock of Brock Communications.
But why now? Why is the average American willing to pay up to 60 percent more to buy U.S. over Chinese-crafted creations?
"I think it's a convergence of a lot of different things. The election. The inauguration. The heightened patriotism if you will," Brock said.
Roger Simmermaker wrote the guide, "How Americans Can Buy American." He says the recent return to Made in the USA is linked to the big topic in the last presidential election - jobs.
"Creating and keeping American jobs has become our nation's number one priority and I think people see themselves as consumers, that they have an opportunity to do just that with their purchases," he said.
That leaves many reading the fine print on the tags. Every one offers a choice.
"Most of the products we get are American made. Yes, it costs a little bit more. No I can't afford to pay a little bit more, so we're picky about what we purchase because we want it to come from America," said Marty Watson.
Boston Consulting Group released the following estimates about USA versus Chinese-made sales: the average American is willing pay 60 percent more for U.S. made baby toys, 30 percent more for U.S. made mobile phones and 19 percent more for appliances.
FOX 13 / WTVT-TV
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