Coca-Cola’s controversial ad campaign - FOX 13 News

Coca-Cola’s controversial ad campaign

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TAMPA (FOX 13) -

Have a coke, a smile and yes - you can still keep your figure.  That's the new message Coca-Cola seems to be pushing on customers right now.

The soft drink giant has launched a new two-minute TV advertisement talking about the company's hundreds of options - and how they offer dozens and dozens of those in low-calorie or no-calorie form.

The ad first aired Monday night on several national cable networks. It talks about the more than 650 beverages they sell, but stress that 180 of those are low or no calorie.

In the commercial, it's asking people to come together and try to help tackle our nation's obesity problem. 

The ad claims Coca-Cola is doing its part. It says over the last 15 years lower calorie drinks has helped reduce the average calories per serving in the US by 22 percent.  It also says the company is now offering smaller portions and controlled sizes for its most popular drinks.

Then there are our kids. The ad says they are always looking for ways to help fight childhood obesity.

In the ad it says, "We support programs like the Boys and Girls Club that enable kids to get active and start healthy habits early."

There are critics to the advertisement. Some say Coca-Cola is just trying to do damage control after all these years. One nutritionist says the company still remains one of the major causes of obesity in the USA.

Another critic says the ad is all pretend - making Coca-Cola look like they are part of the solution - not the problem.

But Coca-Cola also says the company is trying.  It says you will still find vending machines in elementary, middle and high schools. 

However, Coca-Cola says it voluntarily has started offering only healthy options like water, juice and low-calorie drinks.  Coke also says they've started putting the calorie count on every can or bottle - so you know exactly how many calories you are drinking.

LINK: Watch the ad at

DISCUSS: What do you think? Weigh in on April Kellogg's Facebook page

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