Instagram: your photos won't appear in ads - FOX 13 News

Instagram: your photos won't appear in ads

Posted: Updated:

By BARBARA ORTUTAY | AP Technology Writer 

SAN FRANCISCO (AP) — Instagram, the popular mobile photo-sharing service now owned by Facebook, said Tuesday that it will remove language from its new terms of service suggesting that users' photos could appear in advertisements.

The language in question had appeared in updated policies announced Monday and scheduled to take effect Jan. 16. After an outcry on social media and privacy rights blogs, the company clarified that it has no plans to put users' photos in ads.

That said, Instagram maintains that it was created to become a business and would like to experiment with various forms of advertisements to make money. Instagram doesn't currently run any ads. As of now, the free service has no way to make money and brings in no revenue to Facebook.

"Our main goal is to avoid things likes advertising banners you see in other apps that would hurt the Instagram user experience," Instagram co-founder Kevin Systrom wrote in a blog post Tuesday.

What had riled users and privacy advocates was Instagram's new assertion that it may now receive payments from businesses to use its members' photos, user name and other data "in connection with paid or sponsored content or promotions, without any compensation" to them.

Instagram didn't offer many details at the time. Its blog post on Monday made no mention of ads or other commercial activities, though it offered links to the new privacy policy and terms of service. Those documents spell out what the service could do, but say little about actual plans.

Instead, Instagram merely said the changes will help its service "function more easily as part of Facebook by being able to share info between the two groups." Facebook Inc. also recently updated its privacy policy to allow for more integration with Instagram.

"This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used," the earlier blog post said, adding that the updates also "help protect you, and prevent spam and abuse as we grow."

Facebook bought Instagram in September for $715.3 million, $300 million of it in cash and the rest in stock.

Instagram's new policy, which takes effect Jan. 16, suggests that Facebook wants to integrate Instagram into its ad-serving system.

"These services are publicly advertised as 'free,' but the free label masks costs to privacy, which include the responsibility of monitoring how these companies sell data, and even how they change policies over time," said Chris Hoofnagle, director of Information Privacy Programs at the Berkeley Center for Law & Technology.

The fast-growing service has become a popular way to share photos from cellphones. The Instagram app, available for the iPhone and Android devices, offers a variety of filters to give photos a retro feel or other look. Although many other apps also offer filters for enhancing photos, they don't offer the sharing features and community aspects of Instagram.

Instagram has had a loyal following since before Facebook bought it. The purchase worried some of the earliest fans of the service, who feared Facebook would swallow up their beloved community.

Users must accept the new terms when they go into effect or leave the Instagram.

Twitter users were vowing to cancel their Instagram accounts. They complained that the new terms would essentially let the service sell people's photos for ads — something Instagram said Tuesday it doesn't plan to do.

Facebook's stock price increased nearly 4 percent on Tuesday amid the Instagram ads chatter, to close at $27.71.

  • Your MoneyMore>>

  • Conference call: your bathroom break

    Conference call: your bathroom break

    Thursday, August 21 2014 10:47 PM EDT2014-08-22 02:47:23 GMT
    We asked several people what they do when they are on a conference call. Most of them answered: "The bathroom." Yes, according to a survey conducted by InterCall, 47 percent of 500 people admitted to taking a conference call from the bathroom.
    We asked several people what they do when they are on a conference call. Most of them answered: "The bathroom." Yes, according to a survey conducted by InterCall, 47 percent of 500 people admitted to taking a conference call from the bathroom.
  • The future of books and bookstores

    The future of books and bookstores

    Thursday, August 21 2014 8:46 PM EDT2014-08-22 00:46:06 GMT
    The advent of dedicated e-readers and other devices that allow us to read electronic books has dramatically changed the publishing industry as well as the book retail industry. As an avid reader, Julee Allen is always buying books. And she prefers to buy them in person at a book store. In this age of Kindles, Nooks and other e-readers, some may call Julee and others who prefer to buy actual books part of a shrinking breed.
    The advent of dedicated e-readers and other devices that allow us to read electronic books has dramatically changed the publishing industry as well as the book retail industry. As an avid reader, Julee Allen is always buying books. And she prefers to buy them in person at a book store. In this age of Kindles, Nooks and other e-readers, some may call Julee and others who prefer to buy actual books part of a shrinking breed.
  • Using your credit card rewards

    Using your credit card rewards

    Thursday, August 21 2014 5:56 PM EDT2014-08-21 21:56:50 GMT
    Cashing in your credit card points can be a great way to shop. You've earned them. But analysts say a lot of people don't use these rewards simply because they forget. Lauren Lyons Cole, a personal finance contributor for thestreet.com, has some tips on how you can make sure to make the most of your rewards.
    Cashing in your credit card points can be a great way to shop. You've earned them. But analysts say a lot of people don't use these rewards simply because they forget. Lauren Lyons Cole, a personal finance contributor for thestreet.com, has some tips on how you can make sure to make the most of your rewards.
Powered by WorldNow

FOX 13 / WTVT-TV
3213 West Kennedy Blvd.
Tampa, Florida 33609
Main: (813) 876-1313
Newsroom: (813) 870-9630
Fax: (813) 871-3135

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices