It's a competitive sport of consumerism, attracting a slew of steadfast shoppers each holiday season.
"We always see the same scene every year. It's always very busy. People just like the energy, like the commotion about it," said Best Buy employee Kevin Nomany.
Black Friday is officially upon the Bay area. Campers of all ages have already set up shop outside the N. Dale Mabry Best Buy store for the holiday ritual.
The reasoning behind roughing through the Thanksgiving holiday?
"A laptop, a 40-inch TV, probably a couple walkie-talkies," spouted 9-year old Anthony Jones, who has been camping outside of Best Buy since Sunday.
Dale Mabry's Best Buy is already gearing up for Black Friday faithfuls. All 150 of it's employees will be on the clock, starting Thursday night.
"It's getting busier and busier. We're starting to prep out so we got all the products in stock, make sure we got them all organized," Nomany said Monday.
While Black Friday is still the traditional kick off to the shopping season, some experts say it isn't what it used to be. FOX 13 Consumer Reporter Chris Chmura says the times and the trends are changing.
"We're still spending money. About $750 a piece over the holidays. But when we spend that money is changing. The number of people shopping on Black Friday is actually on the decline. 152-million last year, expected to be 147-million this year. We're going online, and for good reason. The number of stores offering specials online is increasing from 18.4% last year, to 29% this year," Chmura said Monday.
Still, some shoppers say nothing's quite like waiting it out for the annual holiday hunt for savings.
"It's a tradition!" Jones smiled.
Best Buy plans to open at midnight on Friday for their annual Black Friday event. Many other big box retailers plan on kicking off their Black Friday sales as early as 8 p.m. on Thanksgiving Day.
FOX 13 / WTVT-TV
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