The Republican Party is trying to regroup following Tuesday night's loss. Some leaders within the party say it's time to do some soul searching to broaden the GOP's voting base.
"Instead of sitting and crying about the spilled milk, we need to look at what went well for us, and what didn't go as well for us," said A.J. Matthews, who sits on the Florida Republican Party Executive Board.
In a statement released on Wednesday, Florida Senator Marco Rubio said the Republican Party needs to broaden its base, by doing a better job of communicating its conservative message to minorities.
It's a sentiment resonating with Republicans in the Bay area.
"We need to refine our message. Not redefine, just refine it so those Hispanic voters who are becoming the largest bloc of voters in our state can understand us better," Matthews said Wednesday.
President Obama swept the minority vote for his second straight election, getting 93 percent of the African-American vote and more than 70 percent of Latino ballots.
Some say Republicans didn't put enough emphasis on gaining ground with minorities this election.
"They did the same mediocre job that they did in 2008," said Christopher Cano of the League of United Latin American Citizens.
Some politicos say a more sophisticated ground game is a start to securing more minority votes. But they say the GOP will have to take a second look at their stance on some big issues affecting key voting blocs.
"The Republican stance during the primary on immigration policy alienated many Hispanics," Cano said Wednesday.
According to election exit polls, the Democratic Party has gained significant ground with Hispanic voters over the past three presidential elections.
FOX 13 / WTVT-TV
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