When it comes to courting the coveted Hispanic vote, Governor Mitt Romney and President Barack Obama are giving it everything they've got. Both campaigns are criss-crossing the state, re-introducing themselves to Florida's large Hispanic voting bloc.
And right now, a Fox News Latino poll shows President Obama in the lead, 60 percent, to Romney's 30 percent.
Deborah Tamargo is a Latino community consultant. She says both campaigns have a lot of work to do.
"The ‘Johnny come lately' doesn't work real well with us. We are about relationships. Relations that you form through family or work or community," Tamargo said.
And with Hispanic unemployment higher than the national average, Latino voters like Johnyei Sanyer in Tampa told us they want both candidates to stop the jabs and focus on jobs.
"If we had more opportunity to build a business, a lot of the Hispanics, they would start a business at every corner that they can, especially in the food industry. We try to make it however we can," Sanyer said.
Mercedes Delgado was pretty fired up when she said she believes Governor Romney wants to cut programs so many Hispanics need.
"We need to do what we can to help the poor," she said.
Romney is still dealing with fallout for saying the 47 percent of Americans who don't pay federal taxes will support Obama because they feel entitled.
But appearing on Univision Thursday, Romney said his campaign is about helping 100 percent of Americans.
For Jose Martinez, a grandfather from Wimauma, that means ensuring the best possible education.
"We are not up there in education cause our culture doesn't teach it," Martinez said.
These are voices that both candidates need to sway come November.
FOX 13 / WTVT-TV
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