If you've driven around the Tampa Bay area lately, you've probably noticed signs for the Republican National Convention.
But if you look a little closer, you'll likely notice different kinds of signs showing you that politics is slowly taking over this town.
Billboards in the area are starting to look just a little more political.
"Outdoor is maybe the last bastion of true mass marketing because, again, you can turn other mediums off," said Kelly Brock of Brock Communications.
Whether it's Glenn Beck selling his book or Stewie Griffin from Fox's Family Guy welcoming delegates in his own way, politics is in the air – literally.
The experts say there's a reason for it.
"They can, in fact, be very effective," said Brock.
You don't have to tell that to Mel Lohn.
"Those babies are treasures," said Lohn.
Lohn has owned "Mel's Hot Dogs" on Busch in Tampa since 1973.
He's also owned two billboards for the company since then.
He says regular pricing for billboard advertising in the area isn't cheap, but not outrageous.
"If I were to rent them out to someone else, they would be about $5,000 for a month for the two boards," he said.
Lohn says those rates have gone out the window for the RNC.
"I have heard $5,000 for the week. I've heard $10,000 for the week," said Lohn.
And it looks like people are paying those prices.
"From what I understand, they're almost sold out," said Brock.
Brock said you can look forward to seeing more political ads in the air the next couple of weeks because advertisers know they have a captive audience.
"There will be a lot of traffic, and when you're sitting in that traffic, you're going to get that message over and over, so many impressions multiple times and you can't turn them off," he said.
It's just another reminder that the convention is coming to town.
FOX 13 / WTVT-TV
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