Pedestrian safety has been an issue across Florida for quite some time.
In fact, the state is the most dangerous in the country for those that travel by foot or bike. Get this: Every seven hours a Florida pedestrian or bicyclist is injured.
We've all heard the saying "look both ways before crossing the street." Well, this week that message and several others are really being stressed.
The Florida Department of Transportation has kicked off a pedestrian safety campaign called "Alert Today, Alive Tomorrow," with the simple message of trying to keep people more aware of their surroundings.
Their hope is to cut down on deadly accidents.
Families that have lost a loved one are also now speaking out, saying more needs to be done to keep people safe.
Kathryn Niedbalex lost her husband while he was riding a bike.
"We have enough crosses and flowers by the roadside, enough ghost bikes," she said. "It should be safe in an area like this in Temple Terrace, by the University of South Florida, to be out walking and biking. Our communities are dead. We're all afraid the cross the street."
Already ads for the campaign have been on TV and social media. FDOT will also be hosting a series of discussions throughout the state on bicycling and pedestrian safety.
According to FDOT, just over 22 percent of all traffic crashes involving injury or death involve pedestrians and bicyclists, which is why it's trying to spread this important message this week.
FOX 13 / WTVT-TV
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