Governor Rick Scott has more than 5,000 friends all sharing the same message. It reads "this person supports protecting the integrity of elections by preventing non-citizens from voting," and it's spreading through Twitter and Facebook.
Scott pressured the federal government into handing over a list of foreigners, and the state will use it to find and remove any non-citizens from our voting rolls.
It's a political victory for the governor and a majority of voters agree with Gov. Scott's plan to make sure foreigners don't vote.
Now, the Republican Party of Florida is using Scott's victory to try to boost his image. The party sent out an email urging people to send a common message through social media.
The strategy ties the governor's push to clean up our voting rolls to thousands or real people who agree with him. It also gives him a way to frame the issue in his own words.
This is just an example of how politicians are using social media to press issues and drive debates.
Bayshore Solutions web marketing analyst Doug Pace says online messaging is far more precise than robo-calls, direct mail, or print ads.
"Definitely," said Pace, "and it's a lot cheaper."
It's also a way to reach thousands of voters in a matter of seconds. Campaigns can frame any issue on their terms before opponents even know what hit them -- and they can do it for free.
FOX 13 / WTVT-TV
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