Russell meets "Talladega Tireman"

His name is Talladega Tireman, for obvious reasons and he’s become somewhat of a make-shift NASCAR mascot. Tireman has become a staple at the Talladega, Bristol, and Daytona races, showing up each year wearing nothing more than a straw hat and a tire.

An entire chapter of the new book, The Weekend Starts on Wednesday, is dedicated to Tireman. The book talks about the NASCAR culture and gives outsiders a look at what it means to be a racing fan.

For more information on The Weekend Starts on Wednesday, visit the book’s fan page on Facebook.

You’ll also find more on Talladega Tireman on his facebook page .